Tag Archives: traditional media

Is Facebook The New TV?

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Last summer a friend who was about to launch a big venture asked me to give her a quick assessment of major social media channels.

I made this analogy: Twitter is like AM radio. Instagram is like FM radio. Facebook is like TV.

The news, views, noise and chatter that fill my Twitter timeline are similar to what I hear on AM radio. News, political talk, sports talk, intelligent commentary and idiotic commentary. It’s all there on the AM band and on Twitter.

On FM, most stations play music. There’s less talk, generally speaking. While AM has more information, FM has more entertainment. Instagram is a pleasant alternative to Twitter with its focus on the visual. Food, babies, dogs, cats, landscapes and other lighter fare rule. Yes, politics and commentary do appear on Instagram, but more of the posts in my feed are non-controversial.

Facebook is the big dog because so many people go there on a daily basis and because it is, for many, a better advertising venue than Twitter and Instagram. Facebook delivers the noise and chatter we find on Twitter and the AM radio band but also features

Additionally, Facebook has been more successful with its Facebook Live streaming video than Twitter has been with Periscope. The video aspect provides Facebook with TV’s key element.

Much of the news and other info delivered by traditional broadcast media (whether via over-the-air, cable, streaming or satellite) has been verified to some degree, whereas info shared on social may be rumor or hearsay. This fact explains why Twitter is often the best source for immediate news, though not necessarily for accuracy in those early tweets.

Whether these analogies are valid or are just the result of goofy thinking on my part, my main message to my friend was each social channel has its own characteristics. Content that has value on one may not necessarily work as well on another.

The best way to learn about social media channels is to use them.

 

 

 

 

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Traditional Media: Not Quite Dead

Look, I enjoy the internet, mobile apps, social media, blogging, texting, email, etc. as much as the next guy. Actually, in most cases, more than the next guy. I watch TV shows on Hulu, listen to music on Spotify, get much of my news from the web.

But I am tired of hearing people—especially bright people in PR and marketing—say that traditional media are dead. They are not. Certain outlets may not be healthy, but TV, radio and print are still reaching millions of people daily.

I recall a presentation earlier this year in St. Louis about the power of Twitter to engage and motivate people. The presenter made the point that his agency’s campaign was so successful on Twitter that it got his cause coverage on radio and in the newspaper. In other words, one of his milestones for social media success was obtaining some love from traditional media.

When you’re stuck in rush hour traffic, a mobile app may give you the reason why. But if you want trustworthy local traffic info, you will likely dial up a local terrestrial radio station.

Google spent $213 million on TV, newspaper and magazine ads in 2011.

On my Twitter timeline, I see numerous tweets everyday about content in newspapers, on television and on radio. Maybe that’s just an indication of who I follow, but it points out that a decent amount of the content on social media is about traditional media.

Newspapers still reach a significant number of readers. If you had a choice of getting a feature story in your local metropolitan daily paper or on the most popular local blog, which would you choose?

Television still reaches huge numbers of viewers. Would you rather have coverage on a morning TV news show or would you rather post your Youtube video to your Facebook page?

Radio still has tons of listeners. Would you rather your event get a mention from a top morning drive radio show or would you prefer it get listed on Yelp or a similar website?

You may or may not favor traditional media outlets, but don’t discount their reach and their power.

Sidebar note: Always, ALWAYS, remember that the word “media” is plural.

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I’m As Mad As Hell And I’m Not Going To Take This Anymore!

Not really. But here are some things I see on the net and in other media that can be done better.

I would be happier, and the world would be a better place, if the following items could be fixed. Immediately.

  1. Organizations that unleash 5 to 10 (or more) Twitter posts at the same time. The culprits are often news outlets. Such activity indicates to me that you do your Twitter “duty” a few times a day and haven’t really given Twitter that much thought. It would be better, for many reasons, to spread those tweets out over a period of time.
  2. Organizations or individuals who post press releases as blog content. When I go to your site and click on your blog link, I want to encounter new ideas, philosophies, information and stories that were written for that particular page. Not something that was simply copied and pasted, even if it is your own stuff.
  3. Websites other than Youtube (and other video sites) that play video or audio immediately upon loading. I may want to watch your video eventually, but I might want to read the copy on your site first. If I am listening to online audio while web surfing, I would prefer that your video/audio player let me decide if and when to enjoy your content.
  4. People who overdo it with political content on social media. A little bit is okay, but, even if you are an elected office holder, post something other than left/right rants every now and then.
  5. Speaking of web video, there should be a law that your online video ad cannot run longer than your online video content that I have come for.
  6. Slideshows that don’t load quickly. I understand the reason for slideshows with each image on a separate page, but many take forever to load. Sometimes I only see 3 or 4 of the 20 All Time Ugliest Dogs or whatever, before I bail.
  7. Tweets that link to paid or password protected web content. Even if it’s free, I generally don’t care to register to read just one article.
  8. How about a traditional media complaint or three? Magazines who put a compelling headline on the cover that makes you flip through the pages to find an item that runs a mere three or four paragraphs.
  9. Radio stations and TV channels that repeat a spot or promo within the same spot break.
  10. “Spadea” wraps in newspapers. They are an annoyance to me as a reader and, I think, a bad deal for advertisers because I toss them out immediately.

To the powers that be, thanks for your prompt attention to these matters!

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