Tag Archives: Nashville

Tell Me Something I Don’t Know


I ‘m looking forward to attending a couple of daylong conferences this spring.

I’ve been lucky enough to attend tons of conferences during my life, going back to the International Radio and Television Society gathering in New York City when I was a callow, wide-eyed sophomore at the University of Alabama. Several Country Radio Seminars in Nashville during my radio days provided good information and insights, along with many memorable musical performances.

More recently, I have attended numerous PR/marketing/digital/social media conferences in St. Louis arranged by a variety of organizations over the last eight years. At this point, let me offer thanks to all who worked to set up these events. And thanks to all who have presented. (This includes me. I presented at CSPRC’s Spectrum event in 2009 about media pitching and in 2013 about Facebook best practices.)

Here’s what I want from these events:

  1. Information and ideas I can use today in my career and my business.
  2. New ideas/concepts that should be on my radar for future consideration.
  3. Different, creative ways to approach issues I deal with on a frequent basis.
  4. Disruptive input, which may or may not be valid, but provides good fodder for discussion and consideration.
  5. Solid A/V work.
  6. Connectivity.
  7. Decent coffee.

Things I don’t want from these events:

  1. Presentations that are really just infomercials for an individual and his/her organization.
  2. Big picture concepts that are too vague. Give me precise details.
  3. Panels discussions dominated by one panelist, when all panelists have good input to share.
  4. Declarations I’ve heard at these events for years, such as: Mobile is big! Video keeps growing! LinkedIn is good! (Etc.) I know that!
  5. PowerPoints, Keynotes or Prezis with text and images so small the content on the screen can’t be discerned beyond the first row.
  6. Bad planning that puts a high-demand session in a smaller meeting room.
  7. Stick-on name tags that don’t adhere well to clothing.

If you see me at a conference this spring, say hello. Let’s hope we’re able to get several actionable takeaways when we attend these events!

(photo credit: http://www.flickr.com/photos/92987904@N00/4297743712, via http://photopin.com, http://creativecommons.org/licenses/by-nc-sa/2.0)

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16 Things To Know For ’16


  1. It’s great to have lots of Twitter followers, Facebook friends and LinkedIn endorsers. But a good credit rating beats all three.
  2. Despite Southwest Airlines’ longtime claim that “your miles never expire,” mine expired last year.
  3. Never ever drive through (or even around) Atlanta if you can avoid it. Ever.
  4. Best media advice I’ve heard lately came from radio meetings in Nashville: “Infuse everything you do with FOMO.” (Fear Of Missing Out.)
  5. An organization that delivers hilariously entertaining TV spots may engage in sleazy business practices. (Sorry for being necessarily vague on this one.)
  6. My number one news source is Twitter.
  7. Using the term “startup” in reference to your business generally gets you attention, even if your business is selling life insurance.
  8. Some people think it’s okay to end a 7-year business relationship via text message.
  9. The adverb is not your friend. (Writing tip from Stephen King.)
  10. A Discover Card ad offering double rewards for new cardholders contained the line “no limits and no catches” but the tag at the end of the spot said, “limitations apply.” So… which is it?
  11. “Inspired by true events” does not make a movie better than one that’s total fiction.
  12. A St. Louis area business that advertised regularly in local print media for three decades ran NO print ads in 2015… and their revenues increased.
  13. A black and white photo often has stronger impact than a color pic.
  14. Whole Foods does not take checks.
  15. Sometimes I’d prefer to READ your story in an online article instead of watching a video about it.
  16. Your strict adherence to political correctness may cause you to shake your head at times, but it beats having to apologize for a communications boner. Um, mistake.


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Naming The Band (And Other Enterprises)

“My buddies and me, we formed a band.
We’re gonna be famous, that’s what we’ve planned.
We’re still lookin’ for a drummer
Or someone with a van. Our hair is getting longer,
But the most important thing
Is naming the band.”

—–The Bobs from their song “Naming The Band”
Naming your business, your non-profit, your product, your service or your event can be a tricky proposition.

Is the name you’ve chosen distinctive? Memorable? Catchy? Different? Weird? Plain? Boring? Offensive? Original? Clever? Descriptive? Generic? Confusing?

Did someone else come up with the idea first? Are you likely to have intellectual property issues?

Is the name one that will allow your enterprise to be easily found via Google and other search channels?

Will the name you’ve picked be easy to recall? Is it hard to spell? Is the name like others in your category?

When I started my PR business I considered naming my company Achtung! (With exclamation mark.) But since some people in St. Louis know me from my media career, I chose David Craig PR and Marketing.

(I’ve since learned of a digital marketing company in the Netherlands called Achtung. I’ve also learned about an app called The Band Namer that generates random band names. It’s free on iTunes.)

I recall a bar in Nashville named simply BAR. In St. Louis, we have a restaurant/bar with the unusual name Death In The Afternoon. Both names are distinctive and likely to arouse curiosity and attract attention.

Whatever name you choose for your company, your software program, your cocktail, your community event, your podcast, your fantasy football team or your band, remember that your efforts and your results matter more than your name.






















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