Tag Archives: make your buyer the hero

So You’re Going To A Conference!



Last week I attended a daylong marketing conference. I heard a few things I already knew but needed to be reminded about. Such as: mobile is big, video is big and LinkedIn is big. And respect for your customer is important. An impressive list of speakers shared statistics and stories in (mostly) entertaining presentations.

I picked up a few random tidbits: The FunToyzCollector channel on Youtube earned nearly $5M in 2014 with videos of toys being opened. Millennials care more about smart phones than driver’s licenses, according to research cited by one speaker. A good number of people would like to wear fleece-lined jeans, based on one analysis of Twitter posts.

I noted several suggestions: Focus on differentiation in your LinkedIn profile info. Post shorter versions of videos you share—“slice and dice,” to quote one presenter—in addition to the longer versions. If you use video in your marketing, set up a YouTube channel. And respond to comments (other than those from trolls) on your Youtube posts.

“Make your buyer the hero” was one speaker’s motto (and a good idea for any business owner). “Spend for learning” (instead of just for ROI) was one panelist’s suggestion for a portion of a marketing budget. Blog and email to your community at least weekly was another idea shared. Take advantage of the reasonably priced opportunity that Facebook offers to deliver your (paid) messages to your target.

As usual, the best part of conferences like last week’s is seeing old friends and associates and meeting new contacts. Sometimes you pick up good information or hot gossip from these conversations. Other times, it’s just good to see and be seen.

I always feel that if I can walk away from such a conference with a handful of actionable nuggets that may help me improve my efforts (along with a handful of business cards from people I might like to have a cup of coffee with), the event has been a success.

When you go to a conference, here are my suggestions:

  1. Arrive early. Get the “lay of the land.” Plan which sessions you want to attend.
  2. Sit near the front of the room for each session to hear and see better.
  3. Take notes. They will help you recall key points the speaker is making.
  4. Bring business cards and share them freely.
  5. Say thanks to the people who organize and administer these events. It can be quite a task!






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