Tag Archives: MacBook

New Media Versus Old Media: Both Claim Wins

 

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Old radio set

In July 2013 I posted an article titled Why New Media Are Better Than Old Media. The next week I listed reasons Why Old Media Are Better Than New Media. My point in these back-to-back posts is that both have their strong points.

(Also, I use the word “media” as a plural of “medium,” though I acknowledge that many people refer to “media” as a single entity.)

Here are those lists:

Why New Media Are Better Than Old Media

  1. The internet is open to everyone. No FCC license or printing press necessary.
  2. Net content is available throughout (most of) the world.
  3. Content can be archived on computer drives or accessed via the cloud.
  4. It’s easier to make corrections to web content than to material that’s already been published or transmitted.
  5. Advertising is not as pervasive or obnoxious. Yet.
  6. Content can be more easily targeted to specific groups.
  7. It’s easier to email a file than to send via USPS or FedEx.
  8. It’s quicker to send a text message than to make a call.
  9. Downloading books, movies and music is more convenient and more eco-friendly than purchasing at stores.
  10. Wikipedia and Google provide info that’s more up to date than those volumes of Encyclopedia Britannica and Webster’s dictionary.
  11. Twitter and Facebook serve as community town hall forums for instant sharing of ideas and thoughts on news and events.
  12. Interactivity allows all to participate.
  13. Apps on mobile devices provide immense amounts of entertainment and information.
  14. New media bring continual innovation while old media struggle to keep up.

 

Why Old Media Are Better Than New Media

  1. A framed newspaper article on the wall of your business looks better than a framed printout of the online version.
  2. The Super Bowl looks better on a 50-inch TV screen than it does on a smartphone.
  3. Spill your oatmeal on your morning paper, not a big deal. Spill oatmeal on your iPhone/iPad/MacBook, panic time.
  4. Listening to traffic reports on radio while driving is not as distracting as looking at traffic apps on a smartphone at 60 mph.
  5. Internet connectivity is not so hot on country back roads when compared to the signal strength of a Class C FM station.
  6. A century-old newspaper has more credibility than a ten-year-old news aggregator.
  7. Movie theaters offer an experience that cannot be duplicated at home. And the popcorn is better.
  8. Online death rumors are often hoaxes. Old media are more likely to seek verification.
  9. A segment on local TV morning news is likely to be seen by more eyes than a feature on a popular local blog.
  10. Wikipedia information can be revised and updated by literally anyone. Traditional reference material is vetted by scores of editors.
  11. Neighborhood weekly newspapers provide useful information not easily found elsewhere.
  12. Despite fragmentation, advertisers still reach enormous audiences via TV, radio, newspapers and magazines.
  13. A telephone call allows for speedier dialogues than does a series of text messages or emails.
  14. Even in the era of consolidation, no single entity rules old media like Google dominates new media.

(During Summer 2015 I am revisiting several of my posts from previous years.)

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Plan Ahead for All Contingencies

What would happen if the lights were to go out early in the third quarter of the Super Bowl game? Would the TV broadcast crew be able to fill time in an informative, compelling, entertaining manner? If you watched the CBS broadcast Sunday night, you know the answer to that one.

What would happen if you were about to give a presentation from your laptop and an unexpected glitch caused the entire file to vanish? Or the A/V guy at the venue did not have a VGA adapter for your MacBook? Would you be able to make your presentation without the PowerPoint (or similar program)?

What if your trade group had paid for a round-trip plane ticket, hotel room and appearance fee for a hot social media thought leader to speak at your sold-out luncheon and a personal matter came up that required he fly home immediately? Would you have a backup speaker ready?

What would happen if you were the lead person on a major PR campaign and you had an illness that kept you in sickbay for two weeks? Could you get a backup to take the reins and do the job in your place?

What would happen if you were to lose your cell phone? Have you transferred photos and videos to another digital device or to “the cloud?” Are your important contacts backed up elsewhere?

What would happen if you prepared a speech and, moments before you were to be introduced, you realized you had left all your notecards in the pocket of your other jacket? Would you have rehearsed the speech enough to be able to give it from memory?

What would happen if your main client were to decide to close his business and move to Florida? Would your other clients provide enough business to keep you afloat? Are you always working to develop new business?

I am not promoting pessimism, but thinking about worst-case scenarios can help you be ready, if necessary. Things happen.

 

 

 

 

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