Tag Archives: Hootsuite

Learn How Much You Don’t Know


In 2009, I participated in the St. Louis Public Relations Society chapter’s training program for PR certification. I attended sessions all over town and gathered knowledge and wisdom from a number of PR pros. I picked up and studied the suggested textbook. Yes, I learned a lot. I was unaware of the full scope of public relations. I realized I didn’t know as much as I thought I knew.

Last month I took a course in Web Analytics at University of Missouri/St. Louis (UMSL). As a result, I am now certified in Google Analytics. I learned how analytics can reveal a wealth of information about traffic to websites. In addition to exercises on the Google dashboard, I had the chance to use Adobe’s Omniture analytics setup.

I may not be ready to be a lead analyst, but I now know enough to be a contributing team member. After completing the course, though, I realize there is much more about web analytics that I still do not know.

Even More To Learn!

This month I took a Social Media Strategies course at UMSL. I am now a Hootsuite Certified Professional.

I’ve been a Facebook admin and have used Hootsuite Pro for several years. Although I knew a lot about social media going in, the course revealed many areas I had not ventured into. I learned new ways that Hootsuite can help me and my clients. I gained insight about best practices for Facebook and Instagram. Again, I learned how much I did not know and how much more there is to be learned.

It feels good when you receive significant enlightenment or have an “aha” moment. My younger kids, both digital natives, have given me useful computer tips, generally without condescension. But every time they share, I am also made aware of how much I don’t know. Always and forever, there is so much to learn.




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Don’t You Just Hate That? (Social Media Edition)

Don't you just hate that

In 2004, I picked up a funny little book called Don’t You Just Hate That by Scott Cohen. The book listed things that annoy many of us, such as “accidentally setting your alarm clock for p.m. instead of a.m.” or “finding an old to-do list, most of which remains undone.”

Below is a list of social media annoyances that I’ve experienced, inspired by Mr. Cohen’s book. Maybe you can relate to some or all.

  1. When someone with half the number of followers you have sends a tweet identical to the one you sent three days ago. And she gets 15 retweets while you just got 2.
  2. When you open Facebook to see a huge number of notifications and expect most to be responses to brilliant content you posted to your clients’ Facebook feeds. But they turn out to mostly be game invitations from tangential friends.
  3. When a person or organization whose Instagram posts are compelling unleashes 10 pics in a row. You don’t want to unfollow, but you also don’t want to get bombarded.
  4. When you miss a great play in a baseball, football, hockey, etc. game because you were tweeting about the previous play.
  5. When notification pings wake you from a sound sleep.
  6. When you post a tweet to the wrong account on your mobile Hootsuite.
  7. When you see a famous person listed as a trending topic on Twitter and you immediately presume the person died.
  8. When a foodie or a restaurant posts a pic to any social channel and, while the food looks good, you have no idea what it is.
  9. When a Tweet promises content you’re anxious to see and the link doesn’t work.
  10. When an Instagrammer posts a novel length description beneath his/her photo.
  11. When you see interesting tweets with a certain hashtag but, even after researching, can’t determine what the hashtag means.
  12. When your Facebook timeline is filled with political content. Does anyone truly believe that by posting her/his political likes and dislikes she/he will change someone’s mind? (Can’t wait till next year!)
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Pros and Cons of Twitter

Is Twitter really worth messing with? I say yes.

The value of Twitter is the ability it gives you to engage with others. You can post your own personal take on something that’s happening in your world. You can share information about things your care about. You can respond to a tweet or you can pass along someone else’s tweet to your followers by “retweeting.”

Your tweets present you and your personal brand to the world in a unique way. You may choose to focus on one aspect of your professional or personal life or you may present a wider view of you and your work.

I tweet on @davidcraigstl as a PR person, a media person and an observer of everyday life in St. Louis. I provide links to my PR blog posts, including this one. I also provide links to my movie reviews and my posts I write on the blog for my client Hope Hospice. I tweet information about my PR clients. I tweet information about other organizations I am involved with.

(I also tweet on 8 other Twitter accounts—with more to come—using Hootsuite, helping generate engagement and awareness for the entities that those accounts represent.)

A major benefit of my personal Twitter activity is that it helps improve my profile among certain media members. When I call and the writer/reporter/broadcaster mentions a recent tweet I posted, that’s a good thing.

Yes, Twitter can suck up valuable time. It’s easy to scroll through your timeline a few times a day, see what’s up with folks, catch a news item or two, click on a link or two to read a blog post and get off track. A couple of minutes of break time from serious work can suddenly become a half hour of time spent consuming the output of others (even if you are not tweeting).

But is it worse than taking a phone call that goes on and on with no real result? I get those calls. You do, too. Is it worse than a workplace conversation that eats up time and serves no purpose except for socialization? That’s hard to say. Time management is a serious concern that takes into account many components including social media.

Bottom line: Twitter is another tool in your communication tool chest. When used properly, it can be of great value. When misused, it can result in wasted time and effort.


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