In July 2013 I posted an article titled Why New Media Are Better Than Old Media. The next week I listed reasons Why Old Media Are Better Than New Media. My point in these back-to-back posts is that both have their strong points.
(Also, I use the word “media” as a plural of “medium,” though I acknowledge that many people refer to “media” as a single entity.)
Here are those lists:
Why New Media Are Better Than Old Media
- The internet is open to everyone. No FCC license or printing press necessary.
- Net content is available throughout (most of) the world.
- Content can be archived on computer drives or accessed via the cloud.
- It’s easier to make corrections to web content than to material that’s already been published or transmitted.
- Advertising is not as pervasive or obnoxious. Yet.
- Content can be more easily targeted to specific groups.
- It’s easier to email a file than to send via USPS or FedEx.
- It’s quicker to send a text message than to make a call.
- Downloading books, movies and music is more convenient and more eco-friendly than purchasing at stores.
- Wikipedia and Google provide info that’s more up to date than those volumes of Encyclopedia Britannica and Webster’s dictionary.
- Twitter and Facebook serve as community town hall forums for instant sharing of ideas and thoughts on news and events.
- Interactivity allows all to participate.
- Apps on mobile devices provide immense amounts of entertainment and information.
- New media bring continual innovation while old media struggle to keep up.
Why Old Media Are Better Than New Media
- A framed newspaper article on the wall of your business looks better than a framed printout of the online version.
- The Super Bowl looks better on a 50-inch TV screen than it does on a smartphone.
- Spill your oatmeal on your morning paper, not a big deal. Spill oatmeal on your iPhone/iPad/MacBook, panic time.
- Listening to traffic reports on radio while driving is not as distracting as looking at traffic apps on a smartphone at 60 mph.
- Internet connectivity is not so hot on country back roads when compared to the signal strength of a Class C FM station.
- A century-old newspaper has more credibility than a ten-year-old news aggregator.
- Movie theaters offer an experience that cannot be duplicated at home. And the popcorn is better.
- Online death rumors are often hoaxes. Old media are more likely to seek verification.
- A segment on local TV morning news is likely to be seen by more eyes than a feature on a popular local blog.
- Wikipedia information can be revised and updated by literally anyone. Traditional reference material is vetted by scores of editors.
- Neighborhood weekly newspapers provide useful information not easily found elsewhere.
- Despite fragmentation, advertisers still reach enormous audiences via TV, radio, newspapers and magazines.
- A telephone call allows for speedier dialogues than does a series of text messages or emails.
- Even in the era of consolidation, no single entity rules old media like Google dominates new media.
(During Summer 2015 I am revisiting several of my posts from previous years.)