Playing The Hits

During my days as a radio broadcaster, people would often ask, “why do you play the same songs over and over?” They would often add, “You never play (song) or (artist).”

I would reply by asking which older TV shows would they prefer to watch: M*A*S*H, Cheers, Seinfeld, Friends, etc.? Or Caroline in the City, Step by Step, According to Jim, Perfect Strangers, etc.? They almost always picked that first group—the big hits. Their own replies helped them understand the concept of playing the hits.

Look at the most successful restaurants. What do they have on their menus? In most cases, they list customer favorites. They may throw in an off-the-wall selection occasionally, but the main goal is to offer what the customer wants.

In business, we work to deliver goods and services our customers and clients have indicated they want to buy. We may bring something new to the table from time to time, but our main focus is on the hits. We may be able to increase revenue by adding to our menu of goods and services, but the additions need to be compatible with our main bill of fare.

Playing the hits can seem repetitious and may become tedious—in radio and in other business. But if making listeners and customers happy (and coming back for more) is your goal, your playlist should include your biggest hits.





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