In recent months I have been told:
Newspapers are dead. No one reads the newspaper anymore. But I saw tons of posts and shares of that full-page ad by the Red Sox in the St. Louis Post-Dispatch. Even if most people saw it on Facebook instead of on newsprint, it was considered important enough to generate enormous social love.
Radio is dead. No one listens to radio anymore, only Sirius and Pandora. But it was interesting to note the volume of outrage when Texas governor Rick Perry recently ran ads on St. Louis radio stations inviting businesses to move to Texas.
Television is dead. Everybody gets their video entertainment from Netflix and Youtube. Yep, let’s skip the HD telecast of the Super Bowl on the 52-inch screen and watch the live stream of the game on our iPhones.
The press release is dead. Nobody responds to a press release anymore. Apparently traditional and online media outlets are now learning about events via ESP.
Facebook is dead; all the cool kids are now on Instagram. Also, Twitter is dead; everybody’s on Facebook.
Magazines are dead. Please mention that to the clerk at 7-11 when he puts the Sports Illustrated swimsuit issue on sale in a couple of months.
Phone calls are dead. Everybody would rather email or text. If you ever need to summon an ambulance in a hurry, will you text 9-1-1?
Before you exaggerate the rumors of a medium’s or network’s demise, remember that the channels of communication are constantly changing. Ebb and flow happen. Hotness fades. Comebacks occur.