Why Old Media Are Better Than New Media

  1. A framed newspaper article on the wall of your business looks better than a framed printout of the online version.
  2. The Super Bowl looks better on a 50-inch TV screen than it does on a smartphone.
  3. Spill your oatmeal on your morning paper, not a big deal. Spill oatmeal on your iPhone/iPad/MacBook, panic time.
  4. Listening to traffic reports on radio while driving is not as distracting as looking at traffic apps on a smartphone at 60 mph.
  5. Internet connectivity is not so hot on country back roads when compared to the signal strength of a Class C FM station.
  6. A century-old newspaper has more credibility than a ten-year-old news aggregator.
  7. Movie theaters offer an experience that cannot be duplicated at home. And the popcorn is better.
  8. Online death rumors are often hoaxes. Old media are more likely to seek verification.
  9. A segment on local TV morning news is likely to be seen by more eyes than a feature on a popular local blog.
  10. Wikipedia information can be revised and updated by literally anyone. Traditional reference material is vetted by scores of editors.
  11. Neighborhood weekly newspapers provide useful information not easily found elsewhere.
  12. Despite fragmentation, advertisers still reach enormous audiences via TV, radio, newspapers and magazines.
  13. A telephone call allows for speedier dialogues than does a series of text messages or emails.
  14. Even in the era of consolidation, no single entity rules old media like Google dominates new media.

Note: This is a follow up to last week’s post, Why New Media Are Better Than Old Media. Both have their respective virtues.

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