- A framed newspaper article on the wall of your business looks better than a framed printout of the online version.
- The Super Bowl looks better on a 50-inch TV screen than it does on a smartphone.
- Spill your oatmeal on your morning paper, not a big deal. Spill oatmeal on your iPhone/iPad/MacBook, panic time.
- Listening to traffic reports on radio while driving is not as distracting as looking at traffic apps on a smartphone at 60 mph.
- Internet connectivity is not so hot on country back roads when compared to the signal strength of a Class C FM station.
- A century-old newspaper has more credibility than a ten-year-old news aggregator.
- Movie theaters offer an experience that cannot be duplicated at home. And the popcorn is better.
- Online death rumors are often hoaxes. Old media are more likely to seek verification.
- A segment on local TV morning news is likely to be seen by more eyes than a feature on a popular local blog.
- Wikipedia information can be revised and updated by literally anyone. Traditional reference material is vetted by scores of editors.
- Neighborhood weekly newspapers provide useful information not easily found elsewhere.
- Despite fragmentation, advertisers still reach enormous audiences via TV, radio, newspapers and magazines.
- A telephone call allows for speedier dialogues than does a series of text messages or emails.
- Even in the era of consolidation, no single entity rules old media like Google dominates new media.
Note: This is a follow up to last week’s post, Why New Media Are Better Than Old Media. Both have their respective virtues.