Popular or Avant-Garde?

In a world ruled by Facebook and Twitter, should you devote a lot of attention to other social media platforms like Instagram, Pinterest, Tumblr, Vine, Google +, LinkedIn, Tagged, etc., etc., etc.?

I say yes. Absolutely. Knowing how they work gives you an opportunity to share content in a different way and, in many cases, present it via links to… Facebook and Twitter!

For specific audiences and for specific needs, the “second tier” social networks can often beat Facebook and Twitter hands down. Your quest for place settings for a wedding reception can lead you to excellent results on Pinterest. Your search for your next job on LinkedIn connects you with people who are hiring (and people who know people who are hiring).

To me, the comparison between the more popular Facebook and Twitter and the others is like so many other situations in our lives where the easy choice is what’s most popular. But more enlightenment and satisfaction may come from the less popular choice.

I enjoyed Iron Man 3 (2013’s biggest movie), but my favorite movie so far this year is less-seen The Place Beyond the Pines. Pepperoni and mozzarella are all-time favorite pizza toppings, but the one made with pear, fig and gorgonzola can also be mighty tasty!

The key to successful utilization of the myriad of social networks is budgeting your time appropriately. You should fish where the fish are. While you grow your connections and share meaningful content on Instagram, Vine, etc., don’t forget that bigger things are likely still happening with Facebook and Twitter.

Another key is to be aware that everything is fluid and constantly evolving. What’s vital today may be passé next year. Myspace was big, then less relevant. (And it may come back, according to this news item.) Developers are always working on tweaks that may make their networks more important or… less so.

Stay curious. Check out the new. Hit Redbox for The Place Beyond the Pines (out on DVD 8/6/13). But as you dabble with the avant-garde, remember the value of the mainstream.







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