Sometimes the right answer is obvious. Other times, things are a bit hazy and the correct answer may be harder to discern. But, go ahead, take a crack at ‘em…
You’ve been hired to handle local media for a celebrity chef’s book tour. The two early TV shots go great, but morning radio show “A” delays its in-studio interview from 7:00 to 7:20, which pushes your visit to radio show “B” back from 7:45 to 8:10. “B” keeps guest on until 8:30, which means you won’t make it to show C before they go off air at 9:00. What do you do?
- Call “C” and tell them the chef got sick and needed to go back to his hotel room.
- Call “C” and offer them a phoner with the chef (even though he’s right here in town).
- Take the chef to station “C” to say hello and offer to record something for tomorrow’s show (even though his book signing is today).
You have three work-related events scheduled on the same night. What do you do?
- Attend a (boring) dinner at which a former client will receive an award for which you worked on the nomination package.
- Attend a networking event with people you like at hot new restaurant/bar.
- Attend a reception at one of city’s high-end restaurants, which has a dramatic view. (Only event spouse would accompany).
You write a basic release for a client who is opening a new retail location. It’s a standard, “just the facts” type release with a perfunctory quote from the owner. When the major metropolitan daily simply copies and pastes the entire release, what do you do?
- Kick yourself for not writing more stylish, distinctive prose.
- Tell your associates privately that those people at the paper are too lazy to do a simple rewrite.
- Smile and be happy that you got your coverage.
A client’s daughter is suspended from high school for posting lewd photos on Facebook. Somehow a TV reporter gets the story and airs it, identifying the girl not by her name, but as the daughter of your client. What do you do?
- Call the TV newsroom and advise that any further use of your client’s name may result in a lawsuit.
- Call the newspaper and ask them not to identify the girl or the client by name (if they run the story at all), since she has not been charged with a crime.
- Call the client and advise him to suspend his daughter’s Facebook account.
Your client plans to close its three stores in Kansas City. You plan to issue a release at 3:00 p.m. on Friday. At 10:30 a.m. Friday, a reporter for the KC business weekly asks you to confirm all the details of the closings, which he got from a staffer with loose lips. What do you do?
- Deny, deny, deny.
- Tell him you will issue a release at 3:00 p.m. on the matter.
- Tell him you’ll confirm it, but only if he will reveal who gave him the heads-up.
You meet a PR friend’s former client at a business luncheon. The ex-client mentions that she currently needs PR help and would like to meet with you. What do you do?
- Call your friend and ask permission.
- Call your friend, tell her about the conversation and ask for her thoughts.
- Meet with your friend’s ex-client, get the ex-client to sign a contract, then, as a courtesy, call your friend.
You are hired to write copy for a 32-page sales brochure. A talented PR friend who is out of work calls and says “got anything?” What do you do?
- Share the job with him, 50/50.
- Hire him to do the work for 50% of what they’re paying you.
- Tell him you’re extremely busy—which you are—and that you’ll call him back in two weeks.
You pitch the #1 local morning TV news show, offering them an exclusive interview with your newsworthy client, but days later they still haven’t responded to emails and voicemails. So you call the #3 morning news show, they take the pitch and book the exclusive. The next day, that #1 show calls back, and wants to schedule the exclusive for their top interview spot. What do you do?
- Cancel #3 and take #1 for greater exposure.
- Keep the booking at #3 and tell #1 you’re sorry but you need to honor your commitment.
- Advise your client to skip both interviews so you will not hurt anybody’s feelings.