PR Quiz, Part II

Sometimes the right answer is obvious. Other times, things are a bit hazy and the correct answer may be harder to discern. But, go ahead, take a crack at ‘em…

You’ve been hired to handle local media for a celebrity chef’s book tour. The two early TV shots go great, but morning radio show “A” delays its in-studio interview from 7:00 to 7:20, which pushes your visit to radio show “B” back from 7:45 to 8:10. “B” keeps guest on until 8:30, which means you won’t make it to show C before they go off air at 9:00. What do you do?

  1. Call “C” and tell them the chef got sick and needed to go back to his hotel room.
  2. Call “C” and offer them a phoner with the chef (even though he’s right here in town).
  3. Take the chef to station “C” to say hello and offer to record something for tomorrow’s show (even though his book signing is today).

You have three work-related events scheduled on the same night. What do you do?

  1. Attend a (boring) dinner at which a former client will receive an award for which you worked on the nomination package.
  2. Attend a networking event with people you like at hot new restaurant/bar.
  3. Attend a reception at one of city’s high-end restaurants, which has a dramatic view. (Only event spouse would accompany).

You write a basic release for a client who is opening a new retail location. It’s a standard, “just the facts” type release with a perfunctory quote from the owner. When the major metropolitan daily simply copies and pastes the entire release, what do you do?

  1. Kick yourself for not writing more stylish, distinctive prose.
  2. Tell your associates privately that those people at the paper are too lazy to do a simple rewrite.
  3. Smile and be happy that you got your coverage.

A client’s daughter is suspended from high school for posting lewd photos on Facebook. Somehow a TV reporter gets the story and airs it, identifying the girl not by her name, but as the daughter of your client. What do you do?

  1. Call the TV newsroom and advise that any further use of your client’s name may result in a lawsuit.
  2. Call the newspaper and ask them not to identify the girl or the client by name (if they run the story at all), since she has not been charged with a crime.
  3. Call the client and advise him to suspend his daughter’s Facebook account.

Your client plans to close its three stores in Kansas City. You plan to issue a release at 3:00 p.m. on Friday. At 10:30 a.m. Friday, a reporter for the KC business weekly asks you to confirm all the details of the closings, which he got from a staffer with loose lips. What do you do?

  1. Deny, deny, deny.
  2. Tell him you will issue a release at 3:00 p.m. on the matter.
  3. Tell him you’ll confirm it, but only if he will reveal who gave him the heads-up.

You meet a PR friend’s former client at a business luncheon. The ex-client mentions that she currently needs PR help and would like to meet with you. What do you do?

  1. Call your friend and ask permission.
  2. Call your friend, tell her about the conversation and ask for her thoughts.
  3. Meet with your friend’s ex-client, get the ex-client to sign a contract, then, as a courtesy, call your friend.

You are hired to write copy for a 32-page sales brochure. A talented PR friend who is out of work calls and says “got anything?” What do you do?

  1. Share the job with him, 50/50.
  2. Hire him to do the work for 50% of what they’re paying you.
  3. Tell him you’re extremely busy—which you are—and that you’ll call him back in two weeks.

You pitch the #1 local morning TV news show, offering them an exclusive interview with your newsworthy client, but days later they still haven’t responded to emails and voicemails. So you call the #3 morning news show, they take the pitch and book the exclusive. The next day, that #1 show calls back, and wants to schedule the exclusive for their top interview spot. What do you do?

  1. Cancel #3 and take #1 for greater exposure.
  2. Keep the booking at #3 and tell #1 you’re sorry but you need to honor your commitment.
  3. Advise your client to skip both interviews so you will not hurt anybody’s feelings.










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