Google defines “compelling” as “evoking interest, attention, or admiration in a powerfully irresistible way.”
For me, compelling content is content that is worth my time and attention, content that informs, entertains and/or provokes.
How can you come up with content that is compelling? Here are a few ideas to consider:
- Focus on the reader, listener or viewer. What does she or he want to know? What do you do (or what have you done) that is worth sharing?
- Offer your expertise. Give a useful tip. Is there something you’ve learned on your journey that can help others in their work? Can you present this tip in an organized, easily understandable way? Do it.
- Do you have a criticism of certain practices in your industry? Are there potential “bumps in the road” that you can warn people to steer clear of? Please sound off.
- Is there a classic tidbit you can share within an updated context? Is there something you learned years ago that is applicable to your work and your life today? Whether this tidbit is a universally accepted truth or an offbeat radical concept, make it relevant to the current scene and pass it along.
- Whether your chosen medium is a written blog post, a video, a podcast, an email or whatever you choose, edit. Present your message clearly and directly with as few digressions as possible. Always respect the time and attention being given to your content by the reader, listener or viewer.
Everybody who is online, watching TV, listening to radio, reading a publication or attending a class today is ready for compelling content. Jump in and give us yours.