My Three T’s of Media Pitching

You’ve heard that the three most important things in real estate are: location, location and location.  Three ways to be successful in media pitching are: be timely, be topical, be trendy.  If you can tie your story to a seasonal event, a current news topic or a popular trend, your media contact is more likely to be receptive to your pitch.

Something as simple as a Day, Week or Month designation by a trade association can give your pitch timeliness.  A pitch for a story on dental hygiene may generate more media interest when you point out that October is Dental Hygiene Awareness Month. Pumpkins will soon be seen everywhere.  What can your organization do with pumpkins to get coverage?

What is topical?  The economy, jobs, football, new TV shows.  What is trendy? Smartphones, Lady Gaga, Social Media, iPads, Starbucks.  Can you refine your pitch to make it timely, topical and/or trendy?  Do so and that producer, editor, writer or host will be more eager to go with it.





2 thoughts on “My Three T’s of Media Pitching

  1. Gail Pennington says:

    Yeah, but don’t just say, why don’t you write about pumpkins or flossing. Tell me what you envision the story to be. I might not write that story, but it’s like staging a house — then I can imagine my own stuff in there.

    • Amen, Gail. The pitch should be fleshed out with ideas, direction and reasons why it matters. But pitches that might not gain traction otherwise may have appeal with the timely/topical/trendy hook.

      Thanks for your comment!

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