You’ve heard that the three most important things in real estate are: location, location and location. Three ways to be successful in media pitching are: be timely, be topical, be trendy. If you can tie your story to a seasonal event, a current news topic or a popular trend, your media contact is more likely to be receptive to your pitch.
Something as simple as a Day, Week or Month designation by a trade association can give your pitch timeliness. A pitch for a story on dental hygiene may generate more media interest when you point out that October is Dental Hygiene Awareness Month. Pumpkins will soon be seen everywhere. What can your organization do with pumpkins to get coverage?
What is topical? The economy, jobs, football, new TV shows. What is trendy? Smartphones, Lady Gaga, Social Media, iPads, Starbucks. Can you refine your pitch to make it timely, topical and/or trendy? Do so and that producer, editor, writer or host will be more eager to go with it.